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Fimmick AISO

From observation to a considered next step

Organise the questions your customers ask.

Use the workspace question bank to develop and review prompts that reflect your customers, services and market.

What you can do

  1. Review suggested questions and edit them for your audience.
  2. Group questions by intent and decide which answers your content should support.
  3. Use selected prompts in the existing Pulse workflow when your plan permits it.

What the evidence tells you

Question-bank entries describe the prompts your team chooses to investigate. They help make an observation repeatable and explainable.

Where the evidence stops

Suggested questions are not measured search demand. They do not establish market size, popularity or a complete picture of customer needs.

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